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Nickelodeon and NFL Launch Special 'SpongeBob SquarePants' Junk Food Clothing Collection - Complex
The admirably strong bond at the heart of the aquatically enthused friendship of SpongeBob SquarePants and Patrick Star receives a fitting tribute this week in the form of a new collection of merchandise crafted by Philadelphia street artist King Saladeen.
The collection marks a team-up featuring ViacomCBS Consumer Products (VCP), Nickelodeon, the NFL, and Junk Food Clothing and includes short sleeve t-shirts and hooded fleets for both children and adults.
"This collaboration is the perfect mix of art and sports to start a brand-new fan in both worlds," King Saladeen said in a statement to Complex. "They both teach patience and teamwork while having fun. Every kid needs to experience that. Hopefully this sparks a new level of creativity for the next generation."
"The collection showcases a unique combination of styles and inspirations that will surely excite fans of all ages ahead of the NFL Wild Card Game on Nickelodeon," said Madden, referencing Nickelodeon's special NFL Wild Card Game broadcast on Jan. 10. Jose Castro, Senior VP of Licensing Collaborations and Specialty Retail at ViacomCBS, also celebrated the launch with a statement.
Story By Trace William Cowen